Read into this.

For me, Attwood's post:

 http://blog.codinghorror.com/because-reading-is-fundamental-2/ 

promotes quality over quantity, listening instead of talking and ultimately the pointless battle against people who will just read until they find a trigger to preemptively opine. By outlining blog readers' inability to sit through an entire post he illuminates a general theme of today's society, an inherent inability of a unwilling audience to be attentive, absorb, process then intelligently respond. I have ADHD, but I love to read so..two of the reasons I thought that blogging would be a bit of a struggle for me. Fortunately...he has a good point, people should take the time to read the whole article. If posting often gains precedent to the content then we might as well support a reality tv-star as the leader of the free world...oh well..All the more important that we read what he has to say. Reading= Listening, and listening instead of talking is how we will ultimately learn more about each other and the world. He is obviously targeting a somewhat tech-savvy, younger audience. He used terms like "pagination", which i had to look up. He repeated his points and key elements by posting them in bold and italics and engaged me by asking questions, igniting discussion and provoking curiosity. He lost me a bit when he got too specific but obviously I am not familiar with "Blog" jargon. I may not have been his target audience but I still read the whole thing, whether or not I fully understood the content. I don't want a badge though..that just seems strange.